Developing A Creative Economy Workshop

We are proud to announce we are hosting a joint event with Illinois Extension on developing a creative economy right here in Mattoon! 

Food and drink will be provided at the event free of charge. 

Who should attend? 

Community leaders, economic development professionals, creative entrepreneurs and others who want to tap into the creative talent in their communities!

 
Program description:
Developing a Creative Economy was designed for community leaders and economic development professionals who want to tap into the creative talent in their communities to build viable businesses, adding to household income for the entrepreneur and increasing economic activity in the community. The program helps community leaders expand economic and entrepreneurial development by developing a culture that appreciates and supports the creative talents of residents, including those living in low-resource households. Creative entrepreneurs include artists, designers, musicians, boutique retailers, specialty food producers and others.
The presenter will provide insights on ways communities can support these creative enterprises. Some examples include microbreweries, pop-up shops, co-businesses, art co-ops, outdoor markets, music festivals and internet cafes. All of which have been shown to be the ‘third spaces’ needed to attract young adults back to a community while revitalizing downtown centers in both rural and urban areas.

 
Major points of the program for communities:
1) Becoming creative centric – the creatives themselves become assets
2) Be ready to accept and embrace change – “breaking the rules” is inevitable
3) Focus on identifying existing markets and/or be ready to create new markets and distribution channels to allow creative entrepreneurs to sell their products
4) Actively promote, and support the creative entrepreneur and their businesses

If you have any questions, please do not hesitate to reach out to us directly at this email address. We look forward to seeing you there!